The Tim Tebow Super Bowl Commercial
February 9th, 2010 by James GrantHere is the Tim Tebow Super Bowl commercial that made all kinds of news before it came out:
If you visit the Focus on the Family site, you can get more of the Tebow story. After the ad, there were still complaints. At Weekly Standard, John McCormack explained:
The LA Times reports that the president of the National Organization for Women is still outrageously outraged over the incredibly tame Focus on the Family/Tebow ad last night:
NOW president Terry O’Neill said [the Tebow ad] glorified violence against women. “I am blown away at the celebration of the violence against women in it,” she said. “That’s what comes across to me even more strongly than the anti-abortion message. I myself am a survivor of domestic violence, and I don’t find it charming. I think CBS should be ashamed of itself.“
The “violence against women” O’Neill refers to occurs when Tim Tebow tackles his mom Pam in an attempt at slapstick.
Justin Taylor wisely observed: “No word yet on whether or not NOW is equally outraged by the hyper-sexualized objectification of women in many of the other Super Bowl ads. Or whether or not they are bothered by the actual violence that is done to women who are just being born.”
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February 10th, 2010 at 8:27 am
I missed it during the actual Super Bowl (it slipped my mind to be watching for it, really), so seeing it now I’m inclined to say, “wow– that’s it?!? That’s what made all of that stir?”
If anything, I guess it is a testimony to how Focus on the Family has gained (nurtured?) a reputation of being a far-right, politically opportunist organization. Apart from their name being added to the end, I can’t imagine why anyone would be upset about what is presented in that brief, tactful, and gentle message.
February 11th, 2010 at 11:07 am
Over at NOW’s blog, the Communications Director has chimed in on all the ads: http://www.now.org/news/blogs/index.php/sayit/2010/02/09/super-bowl-ads-same-old-sexism-for-sale. The title and substance do actually focus in on the sexism. The Tebow ad is not mentioned until the end.
Looks to me like a communicator’s attempt to provide a more positive public response than what was initially provided by her boss.